About Rethinking the Banking Experience in The New World?

The COVID – 19 pandemic no doubt led to record increase in online activities with customers having to conduct almost all their transactions remotely and online.
This has led to 360 degrees change in customer behaviors, expectations and idea of service delivery causing a lot of organisations including the banking sector to upgrade and optimize their digital systems and online service platforms to meet up changing customers demand in this new normal.

As we enter the post-pandemic era, with increased possibility of a digital-only banks becoming a reality, bank’s ability to satisfy customers in the digital space and deliver best-in-class customer experience will be the defining factor that separates winners from losers in a highly competitive financial sector.

The Rethinking the Banking Experience in the New World virtual boardroom will bring together Chief Technology Officers, Chief Information Officers, Chief Digital Officers, Vice Presidents, Directors of Digital Innovation & Transformation, Heads of Innovation, Customer Experience Heads from the banking and financial services sectors in the Middle East region to reimagine the banking experience with a digital-first approach and discuss the advantages for banks and their customers on how they can lead their organization through this change.

Benefits of Rethinking the banking experience in the new world

Discover why a digital-first banking experience is the way forward and how you can adapt

Learn from use-cases and gain insight from your peers on how they are tackling the challenge of changes in customer behavior and expectations in the industry

Find out how you can rethink your organization’s banking experience and operations to improve efficiency, lower cost and improve overall customer satisfaction



Time Activity
11:00 - 11:05 Welcome note
11:05 – 11:20 Presentation: Rethinking the banking experience in the new world
11:20 – 12:25 Open discussion
12:25 – 12:30 Closing remarks


Manish Mishra

Head of Business - MEA, Freshworks

Vishal Chopra

Head of Field Marketing - MEA, Freshworks


Who Will Attend Rethinking the Banking Experience in The New World?

Senior management members with the below job titles from Banking and Financial Services sector in the Middle East region:
  • Head of Innovation and Transformation
  • Customer Service Experience Head
  • Digital Banking Heads

About Freshworks

Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks SaaS products provide a 360 degree view of the customer, are ready to go, easy to use and offer quick return on investment. Headquartered in San Mateo, Calif., Freshworks’ 3,000+ team members work in offices throughout the world. For more information, visit www.freshworks.com.


Primary Free of charge
Solution Provider 100 USD + 5% Tax 105 USD


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